Cookies policy
What are cookies
As is common practice with almost all professional websites, this site uses cookies, which are tiny files downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We also explain how you can prevent these cookies from being stored, although this may downgrade or break certain elements of the site's functionality.
How we use cookies
We use cookies for the reasons detailed below. In most cases there are no industry-standard options for disabling cookies without completely disabling the functionality and features they add to this site. We recommend leaving all cookies on if you are not sure whether you need them, in case they are used to provide a service that you use.
Disabling cookies
You can prevent the setting of cookies by adjusting the settings in your browser (see your browser's help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites you visit.
The cookies we set
- Your cookie choice. A small value in your browser's local storage remembers whether you accepted or declined analytics cookies, so we do not ask on every visit.
- Site preferences. Dismissing the announcement bar is remembered for the current browser session only.
The sign-up and contact forms do not set cookies; what you type is sent to us by email and not stored on this site.
Third-party cookies
This site uses Google Analytics, one of the most widespread and trusted analytics solutions on the web, to help us understand how you use the site and how we can improve your experience. These cookies may track things such as how long you spend on the site and the pages you visit. For more information, see the official Google Analytics page.
From time to time we test new features and make subtle changes to the way the site is delivered. While testing, cookies may be used to ensure you receive a consistent experience and so we understand which optimisations our users appreciate most.
When you send a sign-up request we also fire a Google Ads conversion tag so we can measure our advertising. Google Analytics and Google Ads cookies are only set after you choose "Accept all" in the cookie banner; with "Essential only" they run in cookieless mode and store nothing on your device. You can change your choice at any time with "Cookie settings" in the footer.
More information
If there is something you aren't sure whether you need, it is usually safer to leave cookies enabled in case it interacts with a feature you use. If you would like more information, contact us at info@pragmaprime.com.